Saturday, March 29, 2008

Why Are Links Important?

Links Are Like Footnotes In Books

During the development and evolution of the Internet, it has become routine for site owners to give credit to other sites for the material or content they publish. Website owners do this by putting a link on their site to the web page of the other site. One could consider links to act like a footnote in a research paper, as a way to reference the work of someone else. Before, there used to be a time when links didn't matter, though at least not like they do today.

A few of the search engines looked at back links for a portion of their algorithms, but it didn't carry the same weight as it does today. Now, in order to be competitive in nearly any online industry, back links are essential. Back links do not only give the search engines a barometer of a site's popularity, they also aid in determining the topic, and relevance of a site in relation to its targeted keywords. Though the art of SEO is, and will always be very important, gathering relevant back links is steadily increasing in importance.

What are Feeds? What is RSS?


This video does a good job describing how feeds work.


Below is similar information, in a boring textual format.

Offline Subscriptions

In the offline world we subscribe to our interests by
  • paying for magazine subscriptions
  • watching TV channels and shows that interest us at the same time each week
  • reading all books created by a favorite author

Online vs Offline

Online individuals and companies create a vast sea of content. Too much content perhaps. To keep up with all the new content every day I could visit SeoBook.com, sethgodin.typepad.com, SearchEngineLand.com, SEOMoz.org, Shoemoney.com, TropicalSEO.com Wolf-Howl.com, and a bunch of other great blogs and news websites.

Or, to keep myself organized, I could subscribe to feeds from all these great sites and access them all from one place. Feeds allow you to subscribe to information you find relevant and useful, and be notified when your favorite websites are updated

Instead of needing to visit all the above websites every day you could just go to Google (Google Reader or iGoogle), My Yahoo!, or Bloglines and read all the news at any one of these sites. You do not need to visit all 3 sites to read the news. Just pick your favorite one and subscribe to a bunch of your favorite sites. If you are an avid online reader using RSS subscriptions to keep track of the news can save you hours a day.

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5 comments:

Wyverex said...

This is great..I have seen his videos Lee LeFever before, he is easy to understand

March 29, 2008 at 8:42 PM
bleuet said...

Great job -very informative. Thanks. I truly enjoyed your Googlemebranding as well. Fantastic.

March 30, 2008 at 4:05 AM
Unknown said...

FANTASTIC - THIS REALLY EXPLAINS RSS - IT WAS FOREIGN TO ME BEFORE YOUR VIDEO. DO YOU PLAN TO PRESENT THIS TO THE GROUP???

KEEP UP THE GOOD WORK
Grace & Peace
Miss Julia

March 30, 2008 at 6:29 AM
Anonymous said...

I never understood what subscribleing and not but I know alot more now and will a reader before this day ends

March 31, 2008 at 2:23 AM
Anonymous said...

Thanks for the video on RSS it was very informative for me.

A J Gardner Google me

April 14, 2008 at 10:40 AM

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