A spider, also known as a robot or a crawler, is actually just a program that follows, or "crawls", links throughout the Internet, grabbing content from sites and adding it to search engine indexes.
Spiders only can follow links from one page to another and from one site to another. That is the primary reason why links to your site (inbound links) are so important. Links to your website from other websites will give the search engine spiders more "food" to chew on. The more times they find links to your site, the more times they will stop by and visit. Google especially relies on its spiders to create their vast index of listings.
Spiders find Web pages by following links from other Web pages, but you can also submit your Web pages directly to a search engine or directory and request a visit by their spider.
Showing posts with label social networking. Show all posts
Showing posts with label social networking. Show all posts
Monday, March 31, 2008
Saturday, March 29, 2008
Why Are Links Important?
Links Are Like Footnotes In Books
During the development and evolution of the Internet, it has become routine for site owners to give credit to other sites for the material or content they publish. Website owners do this by putting a link on their site to the web page of the other site. One could consider links to act like a footnote in a research paper, as a way to reference the work of someone else. Before, there used to be a time when links didn't matter, though at least not like they do today.
A few of the search engines looked at back links for a portion of their algorithms, but it didn't carry the same weight as it does today. Now, in order to be competitive in nearly any online industry, back links are essential. Back links do not only give the search engines a barometer of a site's popularity, they also aid in determining the topic, and relevance of a site in relation to its targeted keywords. Though the art of SEO is, and will always be very important, gathering relevant back links is steadily increasing in importance.
What are Feeds? What is RSS?
This video does a good job describing how feeds work.
Below is similar information, in a boring textual format.
Offline Subscriptions
In the offline world we subscribe to our interests by
During the development and evolution of the Internet, it has become routine for site owners to give credit to other sites for the material or content they publish. Website owners do this by putting a link on their site to the web page of the other site. One could consider links to act like a footnote in a research paper, as a way to reference the work of someone else. Before, there used to be a time when links didn't matter, though at least not like they do today.
A few of the search engines looked at back links for a portion of their algorithms, but it didn't carry the same weight as it does today. Now, in order to be competitive in nearly any online industry, back links are essential. Back links do not only give the search engines a barometer of a site's popularity, they also aid in determining the topic, and relevance of a site in relation to its targeted keywords. Though the art of SEO is, and will always be very important, gathering relevant back links is steadily increasing in importance.
What are Feeds? What is RSS?
This video does a good job describing how feeds work.
Below is similar information, in a boring textual format.
Offline Subscriptions
In the offline world we subscribe to our interests by
- paying for magazine subscriptions
- watching TV channels and shows that interest us at the same time each week
- reading all books created by a favorite author
Online vs Offline
Online individuals and companies create a vast sea of content. Too much content perhaps. To keep up with all the new content every day I could visit SeoBook.com, sethgodin.typepad.com, SearchEngineLand.com, SEOMoz.org, Shoemoney.com, TropicalSEO.com Wolf-Howl.com, and a bunch of other great blogs and news websites.
Or, to keep myself organized, I could subscribe to feeds from all these great sites and access them all from one place. Feeds allow you to subscribe to information you find relevant and useful, and be notified when your favorite websites are updated
Instead of needing to visit all the above websites every day you could just go to Google (Google Reader or iGoogle), My Yahoo!, or Bloglines and read all the news at any one of these sites. You do not need to visit all 3 sites to read the news. Just pick your favorite one and subscribe to a bunch of your favorite sites. If you are an avid online reader using RSS subscriptions to keep track of the news can save you hours a day.
Wednesday, March 26, 2008
So what exactly is social networking?
Social networking is a topic that has been gaining much interest and publicity lately. It seems that social networking will be a common part of our lives. A huge benefit of those utilizing social networking is connecting with others that have the same interests or are part of the same industry.
So what exactly is social networking? Simply, social networking is a way to seek connection and bond with others. A very well known social networking site is the hugely popular Friendswin. Although the field of social networking is a broad one, it basically consists of two areas: socializing with friends and professional networking. The true power of social networking is the unhindered connection of people with similar interests. It is about meeting those that have like interests and being free to express yourself. It has become a part of people's identities.
Joining a social networking site enables you to gain introductions to many people who you would not otherwise be able to gain access to. Social features provided by most community sites are blogging, email, groups, classifieds and forums. One of the amenities provided by some community sites are free chat rooms or conference rooms. It is the easiest way to share photos, journals and interests with a growing network of mutual friends. And you thought social networking was all about text-messaging among bored teenagers. The goal of virtual networking is to get noticed, to meet people and to develop relationships on your own time and in your own space.
If you haven joined a social networking site yet, I highly recommend that you try one today. The friends that you can make are just one of the many benefits to social networking online. To join a social networking site, you will have to go through a registration process. To start finding new friends, you must create a profile first and tell others a little about yourself. Without a personal profile, it is difficult or impossible to tell what your interests are. Just remember that although online communities are a great place to meet other internet users, they can also be dangerous. One way to protect yourself, is to only use your first name in your profile. In your profile if you are required to list the city and the state that you live in, you may want to think about using a nearby city or town, especially if you live in a small town. In addition to the above precautionary measures, it is advised that you do not post detailed information on your children, the location of your home, your income or when you will be gone for awhile.
Gerald Franklin
You Google Me
So what exactly is social networking? Simply, social networking is a way to seek connection and bond with others. A very well known social networking site is the hugely popular Friendswin. Although the field of social networking is a broad one, it basically consists of two areas: socializing with friends and professional networking. The true power of social networking is the unhindered connection of people with similar interests. It is about meeting those that have like interests and being free to express yourself. It has become a part of people's identities.
Joining a social networking site enables you to gain introductions to many people who you would not otherwise be able to gain access to. Social features provided by most community sites are blogging, email, groups, classifieds and forums. One of the amenities provided by some community sites are free chat rooms or conference rooms. It is the easiest way to share photos, journals and interests with a growing network of mutual friends. And you thought social networking was all about text-messaging among bored teenagers. The goal of virtual networking is to get noticed, to meet people and to develop relationships on your own time and in your own space.
If you haven joined a social networking site yet, I highly recommend that you try one today. The friends that you can make are just one of the many benefits to social networking online. To join a social networking site, you will have to go through a registration process. To start finding new friends, you must create a profile first and tell others a little about yourself. Without a personal profile, it is difficult or impossible to tell what your interests are. Just remember that although online communities are a great place to meet other internet users, they can also be dangerous. One way to protect yourself, is to only use your first name in your profile. In your profile if you are required to list the city and the state that you live in, you may want to think about using a nearby city or town, especially if you live in a small town. In addition to the above precautionary measures, it is advised that you do not post detailed information on your children, the location of your home, your income or when you will be gone for awhile.
Gerald Franklin
You Google Me
Subscribe to:
Posts (Atom)
Attention Local Business Owners
Hello Gerald Franklin Here.
“Question”
Do you Know what this is?
This called Google Places, and if it is correctly
Optimized it can drive lots of customers
in you door.
Local Internet Marketing
Now more than ever, people are turning to the Internet for the things they want to buy locally. In fact, 31% of consumers turn to a search engine first when they’re on the hunt for local products and services. And 43% of Internet searches today include a local identifier, indicating that people would rather type a few keywords into a search engine than go shuffling through the phone book.
Recent studies have shown that 86% of consumers who use Internet search engines to find a local product or service follow up with a phone call or in-store visit. And 61% of those end up making their purchase offline. As a small business owner, that means you can no longer afford to take your chances with mailers or phone book ads that may or may not be working.
With Johnson City Consultants, local Internet marketing is a breeze! Our team of local-search experts will help you create an effective online marketing campaign to target your local customers. And local Internet marketing gives you ROI and tracking information that mailers and phone book ads can only dream of.
Take the first step in building your own customized local Internet marketing campaign today! With Johnson City Consultants learn more about our local Internet market.
Local Search Maps Optimization
92% of potential clients contact a business immediately after searching, and most of them make a purchase. Maps Optimization puts your business right under the noses of customers looking to buy. It gives your contact info to local searchers, because they’re ready to buy, and they’ll buy from you if they can find you.
What is Maps Optimization?
Because the Google Map is visual and covers about 30% of the first page of search engine results, it draws potential clients and makes it easy for them to connect with local businesses.
When buyers look for services on Google, the 3—7 most relevant local businesses are displayed on a map with the company and phone number. East Tennessee Marketing Solutions can get you into these displayed spots.
Your first step is to create a business listing. The East Tennessee Marketing Solutions team will then look at search data and current trends related to your services and revise the content of your listing to maximize its relevancy to local and mobile searchers.
Each month, East Tennessee Marketing Solutions will build citations to your contact information on other sites and directories. Citations help your business rank higher in local search maps results, boosting you into the top listings, and attracting customers.
East Tennessee Marketing Solutions is the most aggressive at getting you on the local search results page. Call us today, and increase your business through Maps Optimization.