Press Release Format Guidelines FOR IMMEDIATE RELEASE: Headline Be creative and keep it to one sentence.
Capitalize the first letter of all words but do not use all caps
Exclamation marks (“!”) only sell your release as advertising, not news.
Paragraph 1 City, State, Month, Day, Year – Begin with a strong introductory paragraph that captures the reader’s attention and contains the information most relevant to your message such as the five W's - who, what, when, where, and why.
This paragraph should summarize the press release and include a hook to get your audience interested in reading more.
Paragraph 2, 3, 4, … These paragraphs should contain more detailed important information, and make up the body of the release.
Make sure you use correct grammar so as not to affect your credibility negatively.
Use quotes or information about businesses, and most importantly have an angle that will appeal to journalists (often by connecting your release to current events or issues).
Effective releases usually utilize a strategy known as the inverted pyramid, which is written with the most important information and quotes first.
The body of your release should be more than one paragraph.
The final paragraph should restate and summarize the key points of your release.
Additional 1 Provide avenues for the reader to obtain additional information, demos, samples, etc., but please DO NOT include Internet links.
Additional 2 Trademark acknowledgment, product or event timelines, availability, logistics, etc
Additional 3 Background information about the company featured in the release, if appropriate, as well as any applicable safe harbor statement. ### (end with these characters) A FINAL NOTE: With an effective release, it should be possible to cut off the bottom half of the release and still provide journalists with sufficient information.
Subscribe to:
Post Comments (Atom)
Attention Local Business Owners
Hello Gerald Franklin Here.
“Question”
Do you Know what this is?
This called Google Places, and if it is correctly
Optimized it can drive lots of customers
in you door.
Local Internet Marketing
Now more than ever, people are turning to the Internet for the things they want to buy locally. In fact, 31% of consumers turn to a search engine first when they’re on the hunt for local products and services. And 43% of Internet searches today include a local identifier, indicating that people would rather type a few keywords into a search engine than go shuffling through the phone book.
Recent studies have shown that 86% of consumers who use Internet search engines to find a local product or service follow up with a phone call or in-store visit. And 61% of those end up making their purchase offline. As a small business owner, that means you can no longer afford to take your chances with mailers or phone book ads that may or may not be working.
With Johnson City Consultants, local Internet marketing is a breeze! Our team of local-search experts will help you create an effective online marketing campaign to target your local customers. And local Internet marketing gives you ROI and tracking information that mailers and phone book ads can only dream of.
Take the first step in building your own customized local Internet marketing campaign today! With Johnson City Consultants learn more about our local Internet market.
Local Search Maps Optimization
92% of potential clients contact a business immediately after searching, and most of them make a purchase. Maps Optimization puts your business right under the noses of customers looking to buy. It gives your contact info to local searchers, because they’re ready to buy, and they’ll buy from you if they can find you.
What is Maps Optimization?
Because the Google Map is visual and covers about 30% of the first page of search engine results, it draws potential clients and makes it easy for them to connect with local businesses.
When buyers look for services on Google, the 3—7 most relevant local businesses are displayed on a map with the company and phone number. East Tennessee Marketing Solutions can get you into these displayed spots.
Your first step is to create a business listing. The East Tennessee Marketing Solutions team will then look at search data and current trends related to your services and revise the content of your listing to maximize its relevancy to local and mobile searchers.
Each month, East Tennessee Marketing Solutions will build citations to your contact information on other sites and directories. Citations help your business rank higher in local search maps results, boosting you into the top listings, and attracting customers.
East Tennessee Marketing Solutions is the most aggressive at getting you on the local search results page. Call us today, and increase your business through Maps Optimization.
1 comment:
Great Info On Press Releases...This is an often overlooked topic...Do you have more?
Post a Comment