Branding yourself is a concept that represents everything about your business or company. It sets your business and products apart from the competition. Only the businesses who communicate the real value of their product in today's world of high expectations will accomplish everything they want. So, what makes you and your product different?
The main goal of branding yourself is to own a product category. By branding yourself, you are identifying and defining everything from packaging to public relations. Your brand should epitomize the personality of your company.
Since it will have a huge impact on your bottom line, it is very important that you create a solid brand for yourself and your company. When your targeted customer becomes loyal to your brand, price will become less of an issue for your company.
There are many different elements that go into making a successful brand. First, there is relevance. Do your target customers believe that they need your product in their life? Will it make a positive difference in their daily life? Will it make their life easier? Will it make them feel good about themselves?
Another element is differentiation. What makes the benefits of your products or services different from the competition? Next there is brand awareness. Do your potential customers even know that your company or products exist? Brand awareness will lead to a preference for your brand because it will be the first thing that comes to mind when they think of your product or service.
Lastly there is consistency. If you are inconsistent in your business communications and products, then your potential customers will be confused and it will have a negative impact on your brand identity. This makes it important to define who you and your business are to set yourself apart from the competition.
What happens once you know who you are and you have branded yourself? Once you have defined yourself and your company's products, then you need to focus on the above issues to help separate yourself from your competition. Your logo should help your potential customers define your product at a glance. Make sure that you create the best image to represent your company and its products. You should create a tag line. A tag line is a sentence or phrase that describes your products or services and helps your customers identify it anywhere.
Careful and controlled branding can result in an increase in sales, more customers, and an ability to increase the value, and thus, the pricing of your products or services
You Google Me
Subscribe to:
Post Comments (Atom)
Attention Local Business Owners
Hello Gerald Franklin Here.
“Question”
Do you Know what this is?
This called Google Places, and if it is correctly
Optimized it can drive lots of customers
in you door.
Local Internet Marketing
Now more than ever, people are turning to the Internet for the things they want to buy locally. In fact, 31% of consumers turn to a search engine first when they’re on the hunt for local products and services. And 43% of Internet searches today include a local identifier, indicating that people would rather type a few keywords into a search engine than go shuffling through the phone book.
Recent studies have shown that 86% of consumers who use Internet search engines to find a local product or service follow up with a phone call or in-store visit. And 61% of those end up making their purchase offline. As a small business owner, that means you can no longer afford to take your chances with mailers or phone book ads that may or may not be working.
With Johnson City Consultants, local Internet marketing is a breeze! Our team of local-search experts will help you create an effective online marketing campaign to target your local customers. And local Internet marketing gives you ROI and tracking information that mailers and phone book ads can only dream of.
Take the first step in building your own customized local Internet marketing campaign today! With Johnson City Consultants learn more about our local Internet market.
Local Search Maps Optimization
92% of potential clients contact a business immediately after searching, and most of them make a purchase. Maps Optimization puts your business right under the noses of customers looking to buy. It gives your contact info to local searchers, because they’re ready to buy, and they’ll buy from you if they can find you.
What is Maps Optimization?
Because the Google Map is visual and covers about 30% of the first page of search engine results, it draws potential clients and makes it easy for them to connect with local businesses.
When buyers look for services on Google, the 3—7 most relevant local businesses are displayed on a map with the company and phone number. East Tennessee Marketing Solutions can get you into these displayed spots.
Your first step is to create a business listing. The East Tennessee Marketing Solutions team will then look at search data and current trends related to your services and revise the content of your listing to maximize its relevancy to local and mobile searchers.
Each month, East Tennessee Marketing Solutions will build citations to your contact information on other sites and directories. Citations help your business rank higher in local search maps results, boosting you into the top listings, and attracting customers.
East Tennessee Marketing Solutions is the most aggressive at getting you on the local search results page. Call us today, and increase your business through Maps Optimization.
2 comments:
This post has made my life easier by listing the ??s to ask yourself...Thank you Gerald! Steff
Gerald,
You are totally awesome. I am researching for my www.googlemetalkradio.com show for tomorrow and it is around 2:00 am Saturday. And what do I find on the number one organic Google search when I searched (branding Google me) you. Man I am really inspired with your drive and passion and sitting here with tears of joy running down my face. You get it; I mean you really get it. You opened your mind and see what thinking outside of the box is all about. My heart is filled with unexplainable joy and happiness.
Brother I want to thank you very much. You have touched me and really show that you care and you share. This is what it is all about. BRANDING YOU!!!!!! And that is what you have done.
Now I cannot sleep, I am really high on Google. Not in the way we talk about it but in the way we think it.
Thanks for making my dreams come true, Helping other people.
Google Me Regards,
Jim Cobb - Google Me
Google Me Coach
I Invite you to Listen the power of "YOU" Online Radio Station: www.GoogleMeTalkRadio.com
Post a Comment